AVP of Digital Strategy

Company: Marion & Polk Schools Credit Union
Location: Salem
Posted on: February 18, 2026

Job Description:

Job Description Job Description Description: Do you have a vision and passion for Digital? Are you a big thinker who cares deeply about member experience? Do you like collaborating with and educating others about technology? Maps Credit Union seeks an experienced AVP of Digital Strategy. This role ensures quality member experience by balancing strategic leadership with technical expertise and driving digital innovation. The AVP of Digital Strategy manages the Digital team and develops and implements digital strategies to stay at the forefront of industry trends, ensuring our digital banking platform continues to evolve in alignment with member needs and the Credit Union's strategic goals. Strategic Thinking & Innovation: · In partnership with the CTO, participate in strategic planning to develop and maintain the roadmap for digital products. · Identify and leverage market trends to drive product innovation and increase competitive advantage. · Establish and maintain strong partnerships with technology providers, other credit unions, and fintech companies to keep Maps at the forefront of digital banking trends and future opportunities. · Continuously research and understand the competitive landscape of digital offerings and position Maps at the forefront. Team Leadership: · Oversee employee development by providing coaching and guidance and recommending learning and growth opportunities. · Address employee performance issues by providing staff with clear and constructive expectations and feedback. Complete department performance appraisals. · Participate in recruitment and new hire decisions and manage staff performance and goals. · Champion a culture of continuous improvement, encouraging innovation and adopting best practices in digital banking and fintech. · Lead cross-functional teams to ensure seamless integration of new technologies and services with existing banking systems, maintaining high security and compliance standards. Product Leadership: · Ensure the online and mobile banking platforms are technologically advanced, intuitive, and user-friendly, meeting and exceeding the diverse needs of our members and focusing on human-centered design. · Manage the existing software application portfolio, ensuring timely delivery, budget adherence, and alignment with overall business objectives. · Collaborate with internal teams, key stakeholders and 3rd party vendors to design, iterate, and launch member-centric digital banking features and functionalities. · Regularly collect, review, and analyze industry data, member feedback, and usage data to inform continuous product improvements and UI/UX refinement. · Build business cases for products, including project scoping and resource allocation. Project Management: · Act as an internal project lead, partnering with the Credit Union’s Project Management Office and outside consultants and vendors to align project scope, goals, timelines, and deliverables. · Successfully run and implement digital projects. Collaborate with other leaders to determine project priority in order to support business initiatives. · Track project progress and provide timely updates to stakeholders, manage expectations, and gather feedback. · Identify potential risks and resolve issues quickly to keep the project on track. Other Job Functions: · Continually improve professional and technical knowledge by attending conferences and online training, following industry trends, and maintaining professional relationships. · Contribute to attaining Credit Union objectives by accomplishing related results as assigned. Requirements: Knowledge, Skills and Abilities Required: 1. Excellent written and oral communication skills; ability to communicate effectively and project a professional image when giving and taking information in writing, in person, and over the phone. 2. Excellent leadership and communication skills, with the ability to engage and influence stakeholders at all levels. 3. Accurate typing/keyboarding skills; extensive computer skills, including knowledge of a variety of software applications (e.g., Windows, MS Office Suite, and internet applications). 4. Knowledge and application of digital development and design tools such UI/UX, Figma, Microsoft Azure Dev Ops, API integrations, and Jira. 5. Strong understanding of digital banking platforms, fintech innovations, and emerging technologies. 6. Ability to take initiative and prioritize tasks; good time-management, problem-prevention, and problem-solving skills. 7. Ability to remain flexible in order to adapt to changes in the work environment. 8. Ability to work accurately with close attention to detail. 9. Ability to maintain confidentiality of sensitive information. 10. Ability to work with co-workers, members, and outside agencies professionally and tactfully. 11. Possess a work ethic that includes neatness, punctuality, and accuracy. 12. Exhibit a professional, businesslike appearance and demeanor. QUALIFICATIONS: 1. BS/CS degree in a related field or an equivalent combination of related education and experience. 2. Minimum of 10 years of progressively responsible experience in leading digital/financial services or in the fintech sector. 3. Minimum of 3 years of proven supervisory/management experience. 4. Proven track record in leading and launching successful digital products, especially in online and mobile banking platforms. 5. Experience in overseeing the full product lifecycle, from ideation to launch and iteration. 6. Must be bondable. 7. Must submit to an annual background investigative report initiated by the Credit Union. The investigative report will include credit and criminal review, and results must meet the minimum standards established by the Credit Union in its hiring practices. Refusal to cooperate with this required investigative reporting or failure to meet the minimum standards established may result in immediate employment termination. Exempt starting salary range: $148,500 - $175,00 per year, depending on experience. Please note, this is not a remote position. To show our appreciation to employees, we offer: Medical, Dental, and Vision Insurance Health Savings Account (HSA) Flexible Spending Accounts (FSA) Employer-paid Life Insurance Employer-paid Short-Term and Long-Term Disability Insurance 401(k) retirement plan with employer matching Generous paid time off, starting at 12 hours per month 10 paid holidays per year Employee Assistance Program Student loan paydown program Employee loan discount program Wellness incentives Why employees are proud to work here: We offer paid volunteer time We provide financial education for youth and adults We provide grants to teachers in the valley We offer scholarships for local high school seniors headed to college About Maps: Located in the heart of the beautiful Willamette Valley, Oregon, Maps Credit Union offers a wide variety of services to over 82,000 members at 14 branch locations and supports over 370 employees. More than anything else, we believe in lifelong learning—not only about money and finances but in all areas of life. Our focus on lifelong learning is a result of our proud history as an educators’ credit union, dating back to our start in 1935. We passionately believe that the best way to navigate life’s great adventure is to do it together. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Keywords: Marion & Polk Schools Credit Union, Beaver Creek , AVP of Digital Strategy, IT / Software / Systems , Salem, Oregon